90后女大学生旅游消费行为分析——以重庆高校为例

The Research on the Travel Purchasing Behaviors of Post 90s Female Undergraduates——Taking Universities in Chongqing as an Example

通过问卷调查法和访谈法相结合的方式,同时依托消费社会学对90后女大学生旅游消费行为现状进行分析。总结她们关于旅游消费的一些共性和特征,她们一般都比较喜欢旅游。相比于其他旅游消费者,她们更加追求旅游的体验性和浪漫感,即为了追求一种身份的认同。针对这些方面,学校要加强引导,旅游目的地与旅行社要规范服务,政府要完善制度,为大学生社会实践活动的开展、教育和管理及大学生旅游行为的规范提供有效帮助。

This paper relies on the sociology of consumption, combined through questionnaires and interviews wears way to analysis post 90s Female Students ＇ travel consumer behavior.They summarize some common features on tourism and consumption, they generally prefer to travel, most of the cost of travel is provided by the parents.Compared to other tourism consumer, they seek more experience and a sense of romantic travel,in order to pursue an identity recognition.For these areas, schools should strengthen guidance, tourist destinations and travel agencies to standardize services, the government should improve the system to provide effective help for the development, management and standardize education and travel behavior of college students＇ social practice of college students.