摘要
随着社会发展和经济水平的不断提高,农业旅游成为一种新型的旅游产品,农业旅游市场需求激增。蓝孔雀作为一种聚集多种价值的农业旅游产品,具有很大的市场潜力。探讨蓝孔雀主题特色旅游产品的市场开发应以分析我国农业旅游市场发展现状和发展前景为基础,从产品设计和开发模式两个方面进行研究。
With the social development and economic improvement, agricuhural tourism has become a new kind of tourism product, of which market demands has been surged.Blue peacocks, as a kind of agricultural tourism product that aggregates various values, has great market potential.Exploring the blue peacock theme tourism products＇ market development should be based on the present situation and the development prospect of agricultural tourism markets from two aspects of products＇ designs and development modes.
出处
《经济研究导刊》
2018年第3期155-157,172,共4页
Economic Research Guide
基金
天津市大学生创业项目"蓝孔雀主题农庄"(201610061087)
关键词
蓝孔雀
主题特色旅游产品
休闲农业
市场开发
blue peacock
theme characteristic tourism products
leisure agriculture
market development
