网站商业价值评估探讨

Assessment of Website Business Value

网站经过数十年发展,创造了巨大的经济价值与社会价值。对网站商业价值的评估是业界与学界共同的课题。过往研究对网站商业价值的评估提出了多种模型,多集中于商业价值的某一方面,如用户价值、财务价值、信息价值等。适用的研究对象往往为某一类网站或个案。总体而言缺少对整体商业网站全方位、大规模的评估。本研究试图利用层次分析法推导出多维度、多层次的网站商业价值评估模型,并抓取和统计6000余网站的各项数据,最终得出大样本下网站商业价值的整体状况,并对结果中展现的趋势进行进一步总结和分析。

After decades of development, websites have achieved significant economic and social value. The value assessment of website businesses is a common topic in industry and academia. In past research on such assessments, a variety of models have been built, most of which have focused on a particular aspect of the business value, such as user, financial, or information value. A single type of website or case has been generally used as the subject of such studies. Overall past research has therefore lacked comprehensive, large-scale assessments of business websites over- all. In this study, a comprehensive analysis method was used to construct a multi-dimensional and multi-level website business value assessment model. In addition, data on more than 6,000 websites were grabbed and analyzed, and un- der a large sample size, the overall commercial value of such sites was determined. Finally, the results were summa- rized and analyzed, and the future trends were determined.