基于SWOT分析下的“校易吧”微信公众平台可行性分析

The Feasibility Analysis of "Xiaoyiba" We Chat Public Platform Based on SWOT Analysis

平台的建立要从不同方面分析其生存及运营的可行性,若想平台能够长远有效的发展,须通过平台的可行性分析,分析其市场需求、资源供给、建设规模、环境影响等。并通过这些预见性、公正性、可靠性、科学性的分析,得出平台的发展前景。本文就是基于建立的"校易吧"微信公众平台,运用SWOT分析法,从优势、劣势、机会、威胁四个方面而进行了相应的可行性分析。^([1])

Before establishment of a platform, we should analyze the feasibility of its existence and operation from different aspects. In order to make the platform develop in the long term and effectively, it is necessary to analyze the feasibility of the platform, including market needs, resources supply, construction scale and environmental impact, and draw the platform development prospects through these predictability, fairness, reliability, and scientific analysis. This article is based on the We Chat public platform Xiaoyiba, using SWOT analysis method to analyze the feasibility from four aspects： strengths, weakness, opportunities and threats.