有声读物研究综述

A Review of the Research on Audio Books

自2015年以来,国内学界对有声读物的研究呈现上升趋势。运用文献分析法,对中国知网中以有声读物为主题的相关文献资料进行分析整理,了解目前学界对于网络音频和有声读物的研究现状和研究视角。在总结前人研究的基础上,将现阶段此类研究内容概括为有声读物概念、受众的分类、有声读物APP的运营以及图书馆有声读物建设等不同维度。通过梳理国内学者对有声读物的研究现状,结合目前有声读物市场的实际发展情况,分析目前国内学者对有声读物研究存在对受众需求、用户体验和营销策略等方面关注不足的问题,以期对未来有声读物在节目制作、产品策略、品牌建设、推广宣传和营销渠道拓展等方面提供借鉴,为我国进一步开展有声读物研究提供一些思路。

Since 2015,the study of audio books in our country has increased greatly.The current study status and research perspective of the network audio and audio books can be reflected by analyzing the related literature in CNKI.On the basis of the previous study,the research is divided intodifferent dimensions as the concept of audio books,the classification of audience,the operation of APP and the construction of Library audio books.Through combing the study status of audio books from domestic scholars,and combining with the current situation of the actual audio book market,this paper analyzes the problems of lacking attention on audience demand,user experience and marketing strategy of audio books to provide reference for audio books in programming,product strategy,brand building,promotion and the expansion of marketing channel,and provide some ideas for further development of audio reading materials in China.