自媒体时代高职院校中华传统美德教育研究

On Chinese Traditional Virtues Education in Higher Vocational Colleges in the Era of We-Media

以微博、微信等为主要媒介的自媒体平台已渗透到人们生活的各个方面,自媒体在给大学生生活带来便利的同时,各种网络思潮冲击大学生思想,给大学生思想政治教育和校园网络文化建设带来一定的挑战。文章分析了自媒体时代大学生思想品德存在的问题,研究了将中华传统美德教育融入大学生思想教育的意义,探索出一条自媒体时代高职院校中华传统美德教育融入大学生思想道德教育的途径,培育大学生优良的思想品德,确立正确的人生观、价值观和世界观。

We-Media that takes micro-blog and WeChat as the main media platform has penetrated into all aspects of people＇s life. While the media has brought convenience to the life of colleges students, a variety of ideological trends strike thoughts of college students, which has brought challenges to the ideological and political education of college students and construction of campus network culture. This paper analyzes the problems existing in the ideological and moral character of college students, studies the significance of integrating Chinese traditional virtue education into college students＇ ideological education, and explores a way to integrate Chinese traditional virtue education into college students＇ Ideological and moral education in the era of We-Media to cultivate students’ good moral character and establish the correct outlook on life, values and world view.