广州增城景区型绿道运营管理机制

The Operation and Management Mechanism of Scenic Greenway’s in Zengcheng District of Guangzhou City

随着休闲时代的到来，休闲的社会福利越来越受政府重视，在此背景下，广州增城率先实施大规模绿道建设工程，并取得较大成功，积累了绿道运行的良好经验。通过对广州增城景区型绿道运行机制进行研究，总结得出：该类型绿道运行机制的动力是外来游客的休闲需求，在此基础上，市场经营者进行绿道服务供给，政府部门进行监督和保障，社区进行必要的协调和补充；在相应的运营管理方面，以市场资金为主导，组织保障上采取政府监督企业运营，政策上以规范市场秩序政策为主；此外，该类型绿道应采取经济效益为主导，兼顾生态效益，社会效益次之的评价导向。

Abstract： As the coming of leisure times, the social welfare of leisure is more and more paid attention by government. Zengcheng District of Guangzhou City was the first to construct large-scale greenway, and achieved great success in this. According to the study of scenic greenway in Zengcheng District of Guangzhou City, the conclusion was drawn： The power of scenic greenway operation mechanism is tourists＇ need of leisure. The market operators should be the main provider, government supervises and guarantees, and society coordinates and supplements. Then scenic greenway operators must use marketplace funds, and take government regulation as the protection, and standardize the market order. Beside, scenic greenway＇ s indicators of effectiveness are the orientation of economic benefit, the environment and social benefit in secondary position. Key words： leisure activities; scenic greenway; supply and demand; Zengcheng District of Guangzhou City