论媒介融合对少数民族形象构建的影响——以广西为例

On the Influence of Media Convergence on Image-building of Ethnic Minorities——Taking Guangxi as an Example

媒介融合的深入发展为少数民族信息传播提供了更为有利的媒体条件,同时,少数民族形象构建依赖于媒体的支持,因此,少数民族地区媒介融合所带来的媒体形态变化必然影响本区域少数民族形象的构建。广西为典型的少数民族地区,以广西为例,从传播渠道的拓宽、影像形象传播的突出、信息传受模式的改变及传播内容的简化4个方面探讨媒介融合对少数民族形象构建的深刻影响。

With development of media convergence,information dissemination of ethnic minorities has more favorable media conditions. At the same time,the image-building of ethnic minorities rely on the media,and the change of media form brought by the media convergence in minority areas inevitably affects the image-building of ethnic minorities. Taking the Guangxi Autonomous Region as an example,this paper analyzes the influence of image-building by the media convergence from four aspects： to broaden the communication channel,highlight the visual transmission,change information transmission mode and simplify communication content.