我国中小企业社会关系网络对其“走出去”意愿的作用机制研究

Research on the Mechanism of the Social Relationship Network Impacting on the Intention of 'Going Global' of Chinese SMEs

"走出去"意愿是中小企业开展国际化行动的前提,而中小企业社会关系网络是影响其"走出去"意愿的关键因素。针对我国中小企业"走出去"意愿不强的现状,以社会关系网络为理论基础,剖析了中小企业内外部社会关系网络的特点和构成,对以往中小企业社会关系网络量表进行了验证和修正。通过实证研究探索了中小企业政企关系网络、中介组织关系网络、集群关系网络、战略联盟关系网络和内部关系网络5种子网络对其"走出去"意愿的影响机理。结果发现我国中小企业在对待其内部关系网络以及其嵌入不同类型的其他社会关系网络存在"差序格局"现象。

The intention of ＇Going Global＇ is prerequisite for SMEs＇ internationalization, and the social relation net- work of SMEs is a key factor affecting their intention of ＇going global＇. Due to the poor ＇going global＇ intention of SMEs, this paper based on social network theory, analyzes the characteristics and structure of the social rela- tion network internal and external Chinese SMEs, revises the measurement scale of the social relation network of Chinese SMEs. Then we explored the influence mechanism of government and enterprise relationship network, in- termediary relation network, enterprise cluster relationship network, strategic alliance relation network and internal relation network of five sub networks on the intention ＇going global＇. The paper finds that there are ＇differential or- der＇ phenomena in the internal relation network and other types of social networks embedded by it in the relation network of Chinese SMEs .