美丽乡村建设下福建乡村旅游发展问题与建议

Problems of and Suggestions for Rural Tourism Development in Fujian under the Background of Beautiful Countryside Construction

通过探讨美丽乡村建设和乡村旅游发展之间的联系性和矛盾性,发现美丽乡村建设背景下的福建乡村旅游在发展中存在产品创新与特色愈加不足、市场结构单一,营销宣传不到位、古建筑保护与美丽乡村建设理念具有矛盾性、旅游人才和乡村基础设施的欠完备问题愈加显著、乡村旅游发展与美丽乡村尚未形成发展合力、政府政策法规和相关行业标准未围绕美丽乡村旅游主题等问题.据此,为解决福建乡村旅游和美丽乡村建设之间的矛盾,从五个方面提出建议,以期促进福建省乡村旅游和美丽乡村建设的发展.

Through the discussion of the connection and contradiction between the construction of beautiful countryside and rural tourism,the paper finds some questions in the development of the rural tourism in Fujian province,such as the product innovation and characteristics are becoming more and more insufficient,the market structure is unitary,the marketing publicity is not in place,and so on.In order to solve the contradiction between rural tourism and beautiful countryside construction in Fujian,five suggestions are put forward,hoping to promote the development of rural tourism and beautiful rural construction in Fujian province.