摘要
The link between film/drama-induced tourism and the Internet to promote the destination apart from purchase intention has been studied for a long while. By using cinema hall and television, cost-efficient promotion tools were shaped. Anime consisting of digital drawing techniques has been one of the most remarkable examples in terms of promotion of destination and culture as well. In this paper, to evaluate the travel intention of watchers in Turkish anime forums to Japan, open ended questions based on the model of purchase intention were presented to members and followers in two popular anime forums via the Internet. The responses of 31 participants were analyzed. The results demonstrated that participants＇ purchase intention has been enhanced as the consequence of watching anime series.
