基于典型相关分析的冰雪体育旅游影响因素研究

Influencing Factors of Ice Sports Tourism based on Canonical Correction Analysis

采用问卷调查法,基于典型相关分析探究冰雪体育旅游的影响因素。实证研究结果表明,个人因素、环境因素和产品因素均为冰雪体育旅游的影响因素,且每个因素中的各个维度对因变量存在不同的影响。在实证研究基础上提出:加强策划宣传,提升冰雪体育旅游知名度和美誉度;根据目标市场制定科学合理的旅游项目;提高冰雪体育旅游景点(区)的产品质量和服务质量;综合治理相关环境,实现冰雪体育旅游的可持续发展等相关对策建议。

This paper analyzed the factors of ice sports tourism based on the Canonical correction analysisthrough the questionnaire survey. The empirical results indicate that personal factors, environment factors and prod-uct factors are the critical factors of the ice sports tourism. What＇ s more, every dimension of the each factor hasdifferent effect. According to the empirical results, some tactics were proposed for decision department, and to pro-mote the development of the ice sports tourism industry.