基于技术接受模型的新闻客户端用户行为和习惯研究

Behaviors and Habits of News Clients Users on the Basis of Technology Acceptance Model

近年来,随着手机智能终端的迅猛发展和广泛普及,无论是苹果系统还是安卓的移动客户端都被广大用户和消费者青睐和普及,而用户对于新闻资讯类的客户端的使用和需求也十分旺盛。基于1986年Davis提出的技术模型理论,以新闻资讯类APP的用户和消费者为研究对象,进而探讨该类客户端用户的接受使用行为和习惯的特征及其影响因素。研究结果表明,移动客户端感知的有用性和感知的易用性是用户考虑使用并接受的最重要前提,而社交压力和需求对影响用户的使用习惯也起着显著的作用,这意味着新闻客户端的开发更应该重视用户的人性化体验和归属感设置。

In recent years, with the rapid development and wide spread of the smart terminals of cell phones, both the Apple system and the mobile client system of Android have found favor among users and consumers. Users make intensive use of news clients and have huge demand for them. On the basis of the technology acceptance model put forward by Davis in 1986, with the users and consumers of news Apps as subjects for study, this paper attempts to probe into the characteristics of the users＇ behaviors and habits and the influence factors. The findings show that the perceived usefulness and perceived ease of use of mobile clients are the most important premise for users to accept and use them.Moreover, pressure from social life and demand also have significant impact upon users＇ habits, which means that in developing news clients great attention should be paid to users＇ humanized experience and sense of belonging.