大数据思维改变人类认知的经济学分析

Economic Analysis of Big Data Thinking's Effect of Human Cognition

社会经济、政治、文化和思想意识形态等制度安排通常随人类认知的变化而变化。当前人类对因果关系推论或判断所形成的认知受到了大数据的挑战。经济学理性选择理论关于认知的分析和研究,主要是从动机、偏好、效用以及与此相关的心理因素等方面展开的,是一种典型的注重经济利益最大化的因果思维。大数据思维是一种以数字关系取代因果关系,进而以数字思维取代因果思维的分析方法,它通过什么路径或在哪些方面正在改变人类认知,值得我们研究。文章在概要评说以因果思维为基础的人类认知及其主要特征的基础上,对作为大数据来源、构成及应用的互联网和人工智能进行了分析,研究了大数据思维改变人类认知的作用机理。作为一种理论探索,文章重点讨论了大数据思维对人们投资和消费的影响,为何以及如何从因果思维走向数据思维,重点研究了大数据思维所形成的偏好一元化和认知一元化,并在此基础上对大数据思维改变人类认知的几个重要问题进行了解说。文章关于大数据思维改变人类认知的经济学分析是试图为未来人类认知的研究提供一条新路径。

The social economy,politics,culture,ideology,and other institutional arrangements usually vary with the change of human cognition.It is an unavoidable reality in today's society that human's cognition of causal inference or judgment is challenged by big data.The analysis and research on cognition from economics of rational choice theory mainly come from the aspects of motivation,preference,utility and the related psychological factors.That is a typical causal thinking of focusing on maximizing the economic benefits.Big data thinking is a way to replace causality with digital relationships,and to replace causal thinking with digital thinking.It is worthy of investigating the concrete path and way of big data thinking's effect on human cognition.Based on a summary comment on the causal thinking of human cognition and its main features,this paper analyzes the internet and artificial intelligence as source,composition and application of big data.This paper also investigates the mechanism of the big data thinking's effect on human cognition.As an exploration of the theory,this paper discusses big data thinking's effect on people's investment and consumption.Why and how do people change their causal thinking to digital thinking when investing and consuming?This paper focuses on the formation of preference centralization and cognitive unification from big data thinking,and explain several important queries about how big data thinking changes human cognition.The economics analysis of big data thinging's effect on human cognition in this paper aims to provide a new perspective to future studies of human cognition.