“互联网+”时代高校思想政治教育媒介环境的现实审视

The Current Exploration of the Survey of College Ideological and Political Education Media Environment in the Internet plus Era

媒介环境是高校校园环境的重要组成部分。随着报纸、电视、计算机、互联网等大众传播媒介的发展,当代大学生面对信息容量大、传播路径宽、传播速度快、受众范围广的新型媒介环境,高校思想政治教育不可避免地受到相应的冲击。摒弃传统的不合时宜的思想政治教育观念,树立积极应对"互联网+"时代的开放融合的思想政治教育理念;利用网络多样化手段;丰富思想政治教育形式;净化媒介环境,创建健康向上的校园文化是高校思想政治教育应对媒介环境的策略。

The medium environment is an integral part in the college campus environment. With the development of mass media,such as newspaper, magazine, broadcast,television, movie, computer, internet and so on, the contemporary college students live in a medium environment congested with media information. The college ideological and political education is inevitably affected by such medium environment with high information capacity, broad broadcast routine, high broadcast speed and wide audience scope. The article analyzes the effects of mass media on college students and college ideological and political education on the basis of investigation and proposes corresponding strategies.