基于5W传播理论的公共图书馆群组阅读推广服务模式研究

Research on Service Mode of Group Reading Promotion in Public Library Based on 5W Communication Theory

本文阐述了5W传播理论应用于公共图书馆群组阅读推广服务的适用性与可行性,分析了基于5W传播理论的公共图书馆群组阅读推广服务模式构建要素,最后提出相应策略,以促进公共图书馆群组阅读推广服务的完善。

This paper elaborates the applicability and feasibility of applying 5W communication theory to group reading promotion service in public library, and analyses construction elements of this service mode. Finally, corresponding strategies are presented to facilitate the perfection of group reading promotion in public library.