2012-2017年超大型城市北京电子商务发展分析

Analysis of the development of Beijing electronic commerce in the super large city from 2012 to 2017

本文论述了北京电子商务发展的背景,首次系统地披露了2012—2016年北京网络零售额同比增长、占社会消费品零售总额、对消费贡献率,分别从发展现状、创新发展方式、创新应用领域、基础设施建设、发展态势等5个方面分析了北京电子商务发展的特点。认为北京电子商务发展环境、应用水平、履盖面及渗透率、发展进程、支撑及服务体系、市场监管、盈利模式等均有待加强。同时,在判断北京电子商务发展处于"发展期"的前提下,提出了北京电子商务发展的政策建议。

This paper discusses the background of the development of electronic commerce in Beijing,systematically for the first time discloses the network retail sales growth,consumer goods sales of total retail sales,the contribution rate to consumption in Beijing from 2012 to 2016,analyses the characteristics of the development of electronic commerce in Beijing from 5 aspects of development stage, innovation and development mode, innovative application fields,infrastructure construction and development trend.It argues that the development environment,application level,coverage and penetration,development process,support and service system,market regulation and profit-generating mode of Beijing e-commerce need to be strengthened.At the same time,it judges the development of electronic commerce in Beijing has been the"development period",and puts forward some policy suggestions for the development of electronic commerce in Beijing.