北京市居民体育消费现状调查与分析

Investigation and Analysis on Sports Consumption of Residents in Beijing

采用问卷调查和数理统计法,对北京市16个区县、2个经济开发区居民以街道、乡镇为抽样框进行随机抽样和入户问卷调查,共取有效样本量3 304个进行统计分析.结果表明:北京市居民体育消费以实物性消费为主,不同性别、年龄、文化、职业、婚姻状况、地域、收入的北京市居民,参与体育消费的人口比例和体育消费金额存在差异,提出通过完善体育消费环境、培养居民体育消费意识等措施,促进更多的居民参与体育消费,推动体育产业可持续发展.

Using questionnaire survey and mathematical statistic, the research takes the resi- dents of Beijing sixteen districts and two economic develop zones＇streets, villages, and towns as sampling frame to random choice and questionnaire. The research extracts sample capacity up to 3 304. The findings show that Beijing residents＇ sports consumption give the first place to physical property. There exists difference between different age, culture, occupation, marital status, region, income, sport participation and Beijing residents＇ sportsconsumption. It proposes that we can pro- mote the participation and consumption by means of perfecting the consumption environment and fos- ter the residents consumption awareness in order to promote sports consumption sport industry sus- tainable development.