上海儿童剧演出市场现况调查

A Survey on the Market of Children's Theatre in Shanghai

目前上海的儿童剧演出市场较为活跃,市场氛围营造和观众群体的培养工作也已初步完成。总的来说,上海儿童剧的发展呈现"焦点集中,业界和市场双热"的局面。在这样的情势下,要谋求上海儿童剧演出市场的更大发展,就要求儿童剧工作者们对业态的发展现况进行重新审视,找到市场发展的盲区,尊重需求,精耕市场。同时,创作主体应当明确自身社会责任,对标欧美儿童剧发展成熟的国家/地区,立足现有优势,创作、排演适龄观众喜闻乐见,富有美育、教育意义的儿童戏剧作品。另外,由中华优秀传统文化改编为儿童剧,势在必行却不可以一蹴而就。传承中华文明和指导、引导少年儿童的成长方向的责任促使儿童剧从业者必须秉持审慎的态度,遵照戏剧创作的一般规律,严肃对待中华优秀传统文化的儿童剧改编工作。

The market of children＇s theatre is now buoyant in Shanghai. The market and the audience are ready for the theatre. Children＇s theatre in Shanghai has shown a strong focus and is well received in professional circles as well as in the market. In such circumstances, to further develop the market of children＇s theatre in Shanghai, the professionals should re-evaluate the market situation and find the blindspots, so as to meet the demands of the market precisely. Producers should take on social responsibility, and learn from the better-developed children＇s theatres of Europe and America. They should produce plays that both delight the audience as well as contain aesthetic and educational functions, based on their own advantages. In addition, adapting the quintessence of traditional culture into children＇s plays is urgently needed, but the adaptation should not be rash. The professionals must take the adaptation seriously, with cautious attitude and respect for the rules of theatrical production in general, due to their responsibility of passing on the inheritance of Chinese civilization and fostering the children＇s growth.