自媒体视阈下上海高校微信公众号的发展策略研究

Research on the Developing Strategies of Universities' WeChat Official Accounts in Shanghai in We-Media Era

微信是自媒体时代中最重要的传播平台,在高校思想教育、传播沟通中发挥了重要的作用。通过对上海高校微信公众号的平台内容、推送方式等现状分析,归纳出微信公众号的共性不足,并最终提出上海高校微信公众号的发展对策。

WeChat is the most important communication platform in We Media era.It plays a significant role in the process of college ideological education and communication.This thesis induces the common shortcomings by analyzing the information and pushing methods.Finally,we try to find out the improvements of Shanghai Universities＇ WeChat official accounts.