语言经济学框架下江苏省语言产业的态势及对策研究

Research on Situation and Countermeasures of Language Industry in Jiangsu Province under the Framework of Language Economics

基于语言的价值属性发展而来的语言产业是后经济时代重要的新兴产业。然而,语言产业在我国尚未引起足够的重视,江苏的语言产业无论是理论研究还是实证分析基本属于空白。基于此,以语言经济学为研究框架,在厘清语言产业的概念和外延的基础上,基于SWOT模型对江苏省语言产业进行了分析,提出解决江苏省语言产业发展问题的四大战略措施,以期推动江苏乃至全国语言产业的发展,并为我国语言经济学的理论研究提供参考。

The language industry is an important emerging industry in the post-economic era which is based on the value attribute of language. However, the language industry in China still did not attract enough attention. Basically, there is no theoretical research or empirical analysis on language industry in Jiangsu. Therefore, by taking the language economics as the research frame and on the ba- sis of clarifying the concept and extension of the language industry, the paper analyzes the language industry in Jiangsu based on the SWOT model. The paper puts forward four strategic measures to solve the problems in the development process of language industry in Jiangsu, in order to promote the development of language industry in Jiangsu and China, and provide a reference for the theoretical study of language economy.