公共图书馆文化创意产品开发类别调研与分析

Investigation and Analysis on the Development Categories of Cultural and Creative Products in Public Libraries

[目的／意义]提出适合我国公共图书馆的文创产品开发思路。[方法／过程]采取网络调研分析法，选取国外十个代表性公共图书馆文创产品网络商店作为研究对象，对所包含的全部文创产品依次浏览、分析、查阅、记录，从产品物质载体和文化创意内容的角度分析国外公共图书馆文创产品类别。[结果／结论]我国公共图书馆文创产品开发思路包括：以图书馆藏与历史传承为开发主线（图书馆特色元素提取类、经典馆藏意蕴展现类、图书馆历史文化传承类），以文学阅读与特色文化为开发主线（文学阅读主题融合类、地区特色文化弘扬类、纪念节日文化宣传类），以读者需求与创意服务为开发主线（培育少儿求知类、面向不同群体类、用户体验设计类、特色鲜明品牌类）。

[ Purpose/significance ] This paper puts forward the suitable development ideas of cultural and creative products for Chinese public libraries. E Method/process] By methods of network investigation, this article selects ten rep- resentative gift shops of＇ public library in foreign countries as the research objects. Then, it browses, analyzes, reviews and records all of the cultural and creative products included in the website, and analyzes the categories of cultural and crea- tive products of foreign public libraries from the viewpoint of product carrier type and content. [ Result/conclusion ~ This paper provides new methods to develop cuhural and creative products of Chinese public library： taking library collection and historical inheritance as developing route （ extract library characteristic element ; show the implication of classic collec- tion;inherit library history culture） , taking literature reading and characteristic culture as developing route （merge the theme of reading literature; enrich regional characteristic cuhure; memorize the culture of the festival） , taking user re- quirements and creative service as developing route（ cultivate the curiosity of young children; customize the suitable prod- ucts for different groups;invite users experience design; create distinctive brand cultural and creative products）.