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汽车品牌在情感营销中的伦理问题

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摘要 在大数据时代快速发展的前提下,微博和微信迅速推动品牌营销活动的互动化导向,汽车品牌作为广告行业的大份额广告主,为了维持品牌的新鲜度,经常结合节日进行情感营销。但是这种营销方式,无论是从内容还是形式方面,都出现了一些并不切合品牌本意的活动导向,扭曲了品牌原本应该正确发展的道路。旨在从汽车品牌着手,分析汽车品牌在人工智能环境下,进行情感营销活动时的伦理问题。
作者 汪谷
出处 《传播与版权》 2017年第12期128-130,共3页
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