服装出口自主品牌国际化研究——以福建省石狮市为例

Study on the Independent Brand Internationalization of Garment Export: A Case Study of Shishi City of Fujian Province

品牌是一个标志,是对外竞争的形式。国际市场上的品牌竞争早已司空见惯,全球经济一体化的深入,将中国与世界紧密联系着。如何让石狮市服装出口自主品牌在国际道路上走得更远,这是当下应该处理好的问题。在分析问题的基础上,提出加大国际市场的比重,提升石狮市服装出口自主品牌竞争力的策略思考。

Brand is a sign that serves as the form of competition. Competition in the international market has long been commonplace. With the deepening of global economic integration,China and the world are closely linked.How to make Shishi garment export set up their independent brand in the international road is that we should solve.It is necessary to develop business strategies to enhance the internationalization of the independent brand and the difficulties encountered by the decision-making,thus enhancing the proportion in the international market.