摘要
作为社交媒体时代覆盖人数最多的网络交流平台,微信为企业营销带来巨大的机会。探讨了企业发展微信营销中出现的问题,涉及推广方法、监管、产品宣传、消息推送和定位等,并提出了涵盖微信平台、消费者、商家和政府4个层面的对策。
As the world's most populous social media networking platform,WeChat brings huge opportunities for enterprise marketing. Problems involving promotion methods,supervision,product promotion,information push and positioning etc. in the development of We Chat marketing are discussed. Finally,four levels of countermeasures covering WeChat platform,consumer,business and government are put forward.
出处
《上海电力学院学报》
CAS
2017年第B11期43-45,共3页
Journal of Shanghai University of Electric Power
关键词
社交媒体
网络营销
微信
social media
network marketing
WeChat