我国动漫市场伦理危机的对策研究

Research on the Countermeasures of the Ethical Crisis in China's Cartoon Market

我国动漫产业发展迅速,已经成为文化产业重要的支柱之一。其中,非主流题材倍受关注,致使传统伦理观念受到猛烈冲击。动漫产业带动经济增长一旦以社会伦理急速滑坡作为代价,那么不仅将制约动漫及周边产业的可持续性发展,也会带来严重的社会问题。面对我国动漫市场价值多元与价值冲突之间日益突出的矛盾和伦理价值多元化带来的不同伦理价值之间的冲突及其带来的动漫伦理危机,可以采取以下策略加以化解:厘清动漫伦理的多层次涵义;制定层阶式的动漫伦理价值标准;健全动漫受众的社会支持系统;强化动漫创作者的伦理意识。

This paper analyzes what the ethical crisis is and why it happens in Chinese animation market,at the same time,puts forward the corresponding countermeasures through the anime recipients as the contents of investigation;the status of consumption,the ethical relationship between the anime recipients and other elements in anime activities as the contents of investigation.