扬州文化资源对于提升地方高职院校文化软实力的研究

On the Promotion of Cultural Soft Power of Local Higher Vocational Colleges with the Help of Cultural Resources in Yangzhou

扬州历史悠久,有着丰厚的文化资源可供发掘,进而助推高校内涵建设的发展。文章分析了地方高职院校在文化软实力建设中存在的问题,论证了借助扬州文化资源提升高职院校文化软实力的可能性,并在此基础上提出依托地方传统文化和工艺、地方典型人物等提升高职院校文化软实力的针对性建议。

Yangzhou is a city with a long history and rich in cultural resources which can be exploited for the development of college connotation construction. This paper analyses the existing problems in the construction of cultural soft power for local higher vocational colleges. Besides,it demonstrates the possibilities of promoting their cultural soft power with the help of cultural resources in Yangzhou. And on this basis,it comes up with some specific recommendations on promoting the cultural soft power of higher vocational colleges by relying on local traditional culture,arts and crafts,and local typical figures.