论人文社科期刊拓展社会影响力的路径选择

On the Route Choice of Humanity Social Science Periodicals to Extend Social Influence

随着全媒体时代的到来,互联网、手机等新兴媒体以其即时性、交互性、便捷性等特质对当代社会文化传播方式产生着日益深远的影响。置身于新媒体日益普及的当代传播环境中,传统纸媒人文社科期刊若要维护和巩固自己的学术阵地,延续学术生命,获得健康可持续发展,应坚持正确的路径选择:坚守学术本位,加强刊物与受众的互动交流,发掘和扶持学术新锐力量,鼓励和组织学术争鸣,建设和打造独特的学术品牌,有效利用新媒体平台拓展刊物的社会影响力。

With the advent of all-media era, new media such asthe Internet and cellphone have exerted profound influence onthe culture propagation mode in modern society. In modern prop-agation environment in which new media has increasingly popu-larized, if periodicals of humanity social science intend to consol-idate academic position and achieve long-term and sustainabledevelopment, they should persist in the correct route choice, suchas staying at its own academic standard, strengthening the inter-action between periodicals and readers, supporting academicnew-rising force, carrying out academic contention, establishingunique academic brand, effectively utilizing the new media plat-form to extend social influence.