奖励型众筹项目融资影响因素的实证分析

Empirical Analysis of Factors Influenced Success of Reward-based Crowdfunding Projects

选取奖励型众筹作为研究对象,对影响奖励型众筹成功的因素如目标筹资金额、最低投资额、支持数、评论数、分享数、关注数等提出设想,并选取国内"众筹网"的样本数据进行回归分析,以此验证对影响因素的设想。根据实证分析结果,指出奖励型众筹适合有创意、吸引眼球的小型项目,发起人应设定合理的目标筹资金额,在项目筹资期间应积极与支持者及潜在支持者互动,同时有效利用社交平台提高项目的传播率。

This paper proposes some important factors which would influence the success of reward-based crowdfunding,including "financing goal","minimum investment","support counts","comment counts","share counts","attention",etc. With the sample data from"www. zhongchou. cn",this paper make a regression analysis to validate the assumption of influencing factors. According to the analysis,this paper puts forward some relevant suggestions to increase the success probability of reward-based crowdfunding.