高校图书馆阅读推广工作存在的问题及对策研究

Problems in University Library Reading Popularization and Countermeasures

通过阐述高校图书馆开展阅读推广活动的重要意义,总结当前高校图书馆阅读推广工作中存在的四大问题,即缺乏长效机制、缺乏主题、内容单一、手段陈旧,据此提出高校图书馆改进阅读推广工作的对策:建立专业的阅读推广机构、创建独特的阅读推广品牌及充分利用新媒体与新技术。

The article points out the significance of university library reading popularization activities,and sums up the four major problems of the current university library reading popularization:the lack of a long-term mechanism and themes,single contents and outdated methods,based on which,some countermeasures are proposed to improve university library reading popularization work:building professional reading popularization agencies and unique reading promotion brands,and making full use of new media and new technologies.