失度、异化与丧失:消费逻辑主导下的中国设计危机

Immoderation,Alienation and Loss: the Crisis of Chinese Design under the Domination of Consumption Logic

消费是设计价值得以转化的通路。当今中国设计被消费主义缠绕,消费逻辑主导了设计的全部过程,带给设计多重危机:功能失度、审美异化、设计民族文化身份丧失。设计功能失度表现为数量失度为特征的功能过剩、质量失度为特征的功能拙劣、本位失度为特征的功能篡权。设计审美异化则以平庸审美、大众审美水平提升路径的阻断、审美的商业工具化和审美的过度附加为表征。设计降格为消费目标达成的手段,导致设计文化身份的"随意性"变更——以民族文化身份在中国设计中的缺席为特征。

Consumption is the pathway of the transformation of design value. Nowadays,the design of China is entangled by consumerism. Consumption logic dominates the whole process of Chinese design,bringing multiple crises to it： the immoderation of functions,the alienation of aesthetic and the loss of national identity. The immoderation is characterized by the excess of the functions,the clumsy functions and the domination of the functions. The alienation of design aesthetic is characterized by the banal aesthetic,the blocking of the multitude＇s aesthetic level＇s improvement,the commercial instrumentalization of aesthetic and the excess of aesthetic. The design degraded to a method of consumption targets＇ achievements. It has contributed to the alternations of the cultural identity of design,which is characterized by the absence of the national identity in Chinese design.