计划行为理论视角下农户参与小型农田水利设施建设意愿分析

Farmers' Willingness to Participate in Establishing the Small Water Conservancy Facilities from the Perspective of Theory of Planned Behavior

以计划行为理论为依据,选取包头市、巴彦淖尔市349户农户的调研数据,通过结构方程模型系统地分析了农户参与小型农田水利设施建设意愿的影响因素。研究结果表明,计划行为理论能够很好地用于农户参与小型农田水利设施建设意愿分析;农户参与态度对参与意愿的影响程度最大,其次为主观规范和知觉行为控制;农户参与意愿主要受到经济效益的刺激、邻里的参与意向、外界支持和个人能力的限制等方面。

Based on the theory of planned behavior,we analyze the factors influencing farmers＇ willingness to participate in establishing the small water conservancy facilities using the survey data of 349 farmers in two pilot counties（Baotou,Bayannur） in Inner Mongolia. The results show that the theory of planned behavior can be well applied to analyze farmers＇ willingness to participate in establishing the small water conservancy facilities. The most powerful factor influencing farmers ＇ willingness is their attitude,and their subjective cognition and perceived behavioral control follow. Their willingness is influenced primarily by economic benefit stimulus,neighborhood willingness to participate,external support,and individual＇s capability.