广西北部湾经济区特色农产品的体验营销分析

On Experiential Marketing of Distinctive Agricultural Products of Guangxi Beibu Gulf Economic Zone

当前,体验经济正在成为经济发展的主要形态。灵山荔枝、洛川苹果、赣南脐橙、西域果园、茂名荔枝等区内外农产品体验营销,成为广西北部湾经济区特色农产品的体验营销的典型案例,并给予我们一定启示:要注重塑造感官体验情景,丰富情感体验内容,提高思考体验效果,重视行动体验影响,创新关联体验形式。

Presently, experiential economy is becoming the main form of economic development. The expe- riential marketing of such agricultural products inside ＆ outside Guangxi as Lingshan Lychee, Luochuan Apple, Gannan Naval Orange, Orchard of the Western Region and Maoming Lychee etc. has become typical instances of experiential marketing of distinctive agricultural products of Guangxi Beibu Gulf Economic Zone and brought about certain enlightenment： it is a must to pay attention to building experiential scenes for sense organs, to enrich contents of emotional experience, to enhance effect of thinking and experience, to attach great importance to action experience and to renovate correlated experiencing form.