国际篮联三对三篮球项目推广对我国的启示

Enlightenment of FIBA 3×3 League Promotion to China

国际篮联历经10年的推广,使三对三篮球项目从"街头走向世界舞台",其成功的经验归因于准确把握项目特点的基础上,建立了统一的标准,构建了开放、包容的赛事体系,并充分利用现代计算机网络将线下的赛事活动与线上的组织、管理、传播相结合,对我国推广三对三篮球提供了非常好的范例。建议中国在推广该项目中要结合中国球员和市场特点建立起适合本土的赛事分级、球员分级和积分制,赛事网络体系的构建要兼顾大众化和职业化需要,同时要建立起移动式互联网上的三对三篮球赛事和社区管理系统,为该项目更好发展奠定基础。

After 10 year promotion, FIBA has promoted 3×3 from the streets to the world stage. Its successful experience was attributed to the accurate grasp of the characteristics of the project, unified standard and an open and inclusive tournament system has been established. Combining modern sports network activities with online organization, management and communication, which have provided a good example for promoting 3×3 in China. The project should be combined with the characteristics of Chinese players and its market, setting up local competition classification, player grading and integration system. The construction of competition network system should take into account the needs of popularity and professionalism. At the same time, 3×3 competition and community management system on mobile Internet should be established, which will lay the foundation for the better development of the project in China.