我国体育产业投融资研究综述

Investment and Financing of Sports Industry in China

采用资料收集、科学文献分析工具Cite Space软件方法对我国体育产业投融资研究进行梳理。我国学者从不同角度对体育产业投融资问题进行了探讨,在宏观层面对我国和国外体育产业投融资体制进行比较,并对存在的问题进行分析、提出相应对策;在微观层面对融资主体、不同的融资模式进行了深入剖析,主要集中在体育产业资本市场投融资研究、体育彩票投融资研究和特许经营项目融资研究等,同时从体育产业具体细分行业出发研究有针对性的投融资解决方案,俱乐部、体育场馆两个细分行业是学者关注的焦点。

Using methods of data collection and scientific literature analysis tool--Cite Space software, sports industry investment and financing researches were summarized. Chinese scholars have discussed the problem of investment and financing in sports industry from different angles, compared the systems of both civil and abroad on the macro level. And the existing problems were analyzed and the corresponding countermeasures were put forward. It was deeply dissected on the financing subject and different financing mode on the micro level, it mainly focused on the research of investment and financing in the capital market of the sports industry, sports lottery and franchise projects. At the same time, from the specific industry segments of sports industry, it studied the targeted investment and financing solutions, the club and stadium were the focuses of scholars.