基层文化软实力及其竞争力探究——以永丰县为例

Research on the Soft Power of the Local Level Culture and its Competitiveness:Taking Yongfeng County for Example

结合永丰县文化事业发展实际,分析了基层文化软实力现状,以及面临的机遇和挑战,着重阐述了提升文化软实力及其竞争力的目标、举措和保障措施。

This paper analyzes the current situation of the soft power of the local culture as well as the opportunities and challenges it faced with, places emphasis on the goals, initiatives and measures of safeguard to promote the soft power of culture.