基于高校图书馆移动微阅读推广的大学生碎片化阅读影响因素研究

Research on Influencing Factors of College Students' Fragmentation Reading Based on Mobile Micro-reading and Promotion of Academic Library

随着阅读环境和阅读设备的不断变化,高校大学生群体的阅读行为更加倾向于碎片化特征,通过文献调研和问卷调查,发现影响其进行阅读的因素主要集中在阅读情境、阅读动机、阅读营销和阅读感知四个方面,高校图书馆可以根据这一特性,加强图书馆的阅读情境建设,站在阅读主体的角度考虑推广的内容,重视阅读营销策略,抓住大学生比较关注的阅读因素,更高效的开展阅读推广活动,提升图书馆用户的阅读质量。

With the changing of the reading environment and devices, reading behavior of university student more inclined to fragmentation characteristics, through literature research and questionnaire survey, the au- thor found that factors affecting reading focused on four dimensions, which are reading context, reading motivation, reading marketing and reading perception. Academic libraries can be based on this feature, strength the building of library reading contexts, standing on the readers view to promote the reading content, improve the reading marketing strategies, and seize the students more concerned about factors, more efficient to carry out reading promotion activities to enhance the reading quality of library users.