互联网+背景下突破式服务创新价值共创实现机制与策略研究

Research on the Radical Service Innovation Value Co-creation Implementation Mechanism under the Background of Internet

在互联网+背景下,服务型企业创新呈现出新的特征,作为一种新的创新类型,突破式服务创新近年来吸引了越来越多学术界与产业界人士的关注。在看似简单的突破式服务创新过程背后,蕴含着服务创新能力与理念以及难以模仿的价值共创能力,但其价值共创过程仍然是一个"黑箱"。结合服务主导逻辑以及价值共创理论,剖析了突破式服务创新价值创造过程,并构建了高效的突破式服务创新价值共创实现机制,为服务型企业实施突破式服务创新战略提供了对策建议。

Under the background of internet+,the innovation of service-oriented enterprises has presented the new characteristics and changes.As a new innovation type,radical service innovation has attracted more and more attention from academia and industry.Behind the seemingly simply radical service innovation process it contains the service innovation ability and the inimitable value co-creation ability,and the value co-creation process is still remain as black boxes.This study adopts the method of case study and grounded theory which combined with the theory of service dominant logic and value co-creation,deeply analyzes the radical service innovation value co-creation process,and builds effective radical service innovation value co-creation implementation mechanism.We hope this study can provide some theoretical support and policy suggestions for radical service innovation strategy.