绿色新创企业NPD组织环境对变革型领导与绿色产品创新的中介关系研究

Medi-Effect Study of NPD Organizational Environment between Transformational Leadership and Green Products Innovation in Green Entrepreneurs

为了探索实施绿色创业战略时变革型领导在利用式绿色产品创新和探索式绿色产品创新中的作用,将新产品开发(NPD)组织环境作为变革型领导与绿色产品创新间的中介变量,将NPD组织环境划分为兼容性与重要性和资源综效,构建了变革型领导-新产品开发组织环境-绿色产品创新的连锁关系模型,并以国内4个城市218家企业为样本进行实证分析。研究发现:变革型领导可以通过对新产品开发组织环境的掌控间接控制利用式绿色产品创新和探索式绿色产品创新两类创新,当组织需要开发探索式绿色产品时,变革型领导可以通过加强和突显新产品开发组织环境的兼容性与重要性,促进探索式绿色产品创新;当组织需要开发利用式绿色产品时,变革型领导可以通过加强和突显新产品开发组织环境的资源综效,促进利用式绿色产品创新。

When new enterprises carry out green business strategy,in order to explore medi-effect study of NPD organizational environment between transformational leadership and green products innovation this study divide NPD organizational environment into compatibility &importance and resource synergy,build catenation model of transformational leadership——organizational environment of new product development——green product innovation,219 firms from four cities of China were studied as empirical samples.The results show that transformational leadership can indirectly controlled by two types of innovation through controlling NPD organization environment.when organizations need to develop exploratory green product innovation,transformational leadership can promote the R&D of exploratory green product innovation by strengthening and highlighting the compatibility and importance of NPD organization environments;when organizations need to develop exploitative green product innovation,transformational leadership can promote the R&D of exploitative green product innovation by strengthening and highlighting resource synergy of NPD organization environments.