外部知识流动对新产品创造力的影响:外部搜寻权变视角

The Research on the Impact of External Knowledge Flow on New Product Creativity:Contingent Perspective from External Search

将知识观与组织学习理论、搜寻理论构建关联,着重回答外部知识流动如何影响新产品创造力这一问题。采用多元回归分析和Bootstrapping多重中介分析方法,对264家制造企业的问卷调研数据进行实证分析。结果表明:技巧交流除对新产品创造力存有直接促进作用外,还通过探索学习这一中介机制产生促进作用,而应用学习的中介作用并不显著;技术转移主要通过探索学习的中介作用直接或间接积极影响新产品创造力;搜寻宽度在技巧交流对新产品创造力、探索和应用学习的影响过程中具有显著的调控作用,搜寻深度则对技术转移与新产品创造力、探索学习关系间发挥正向调节作用。研究结论拓展了知识观视角下新产品开发的研究成果,丰富了搜寻理论的权变视角研究。

By linking knowledge-based view with organizational learning and search theory,this study answers the key question of how the external knowledge flow influences new product creativity.The method of multiple regression analysis and Bootstrapping multiple mediation analysis are employed to analyze the questionnaire survey data collected from 264 manufacturing enterprises in China.The results show that technical exchanges have a direct positive effect on new product creativity,and exploratory learning plays an important mediating role between technical exchanges and new product creativity,yet the mediating effect of exploitative learning is not significant.Technology transfer mainly influences new product creativity directly and indirectly through the mediating effect of exploratory learning.Search breadth positively moderates the relationships between technical exchanges and new product creativity,exploratory learning and exploitative learning.Search depth positively moderates the relationships between technology transfer and new product creativity,exploratory learning.This study helps extend the research of new product development from the knowledge-based view,and enrich search theory research by introducing contingent view.