摘要
电商作为互联网时代的产物,是一种新型的商业运营模式。面对日益饱和的一二线城市,农村电商似乎更引人注目,据统计,现在在农村大部分人尤其是年轻人更热衷于网上购物而非去实体店,这也使得各大电商开始进军农村市场。但与此同时,由于农村地区普遍存在人口分散,交通不便等情况,造成物流成本居高不下,现有的农村物流体系不足以支持电子商务的发展,电商与物流的发展存在着极大的不平衡。文中基于此种情况,针对农村电商物流发展现状与造成此状况的原因作出具体分析并提出一些可行性的建议与想法。
As the product of the internet era, e - commerce is a new type of business operation mode. In the face of increasingly saturated second - tier cities, rural e - commerce seems to be more visible, according to statistics now in the rural majority of people,especially young people are more interested in online shopping rather than go to physical stores,which also makes e - commerce began to enter the rural market. But at the same time, because of the widespread population dispersion, inconvenient transportation and other conditions, the logistics cost is high, the existing rural logistics system is not enough tosupport the development of e - commerce, the development of 【
出处
《物流工程与管理》
2018年第2期31-32,41,共3页
Logistics Engineering and Management
关键词
电商
物流
农村发展
e - commerce
logistics rural developmentcommerce and logistics has a great imbalance.