旅游决策视域下老年旅游产品的开发策略——以三明市为例

Development Strategy of Elderly Tourism Products Based on Travel Decision-making

通过对福建省三明市老年居民的问卷调查,运用实证分析方法对老年旅游决策行为进行研究,立足三明市市情,基于观光体验、情感交流、健康促进、怀旧寄托、享乐炫耀等因素,分析总结老年人的偏好,建议在环城游憩带建立老年旅游基地和建设远郊养老旅游功能区。

Based on the investigation of senior citizens in Sanming City of Fujian Province,this paper uses empirical analysis to study the elderly tourism decision-making behavior. On the basis of the actual situation of Sanming City,it is recommended to found elderly tourism bases in the leisure zone around the city and construct the function zone of elderly long stay tourism in the suburb areas based on such factors as sightseeing experience,communicating feelings,promoting health,recollecting the good old days or old acquaintances,as well as enjoying and boasting.