从优秀栏目评选看期刊栏目的选题策划——以《林业与生态》栏目实践为例

On the Selection of Topics for Periodical Columns from the Selection of Excellent Columns——Taking the Practice of Forestry and Ecology Journal as an Example

如何通过期刊的栏目策划为读者提供优质服务、传达办刊宗旨,是期刊界普遍关心的话题。以近年来湖南省期刊协会开展的历届期刊"优秀栏目"评选结果为研究范例,结合《林业与生态》的栏目策划与运营实践,对期刊优秀栏目做一些共性分析,并得出栏目选题策划须达到两个"符合"、严格两个"把关"和做足两个"保障"的基本思路。

How to provide high-quality service and express the purpose of publication through the column planning of periodicals is a topic of widespread concern in the Journal community. The study takes the journal"excellent columns"selection results of Hunan Periodicals Association in recent years for the case study,and combines with the column planning and operation practice of the journal of Forestry and Ecological,conducts some analysis on the common characteristics of excellent journal columns,and obtains some basic ideas as follows: the planning of selecting subjects requires to achieve two "accordance",and be strict with two "check"and two"guarantee",which are expected to enlighten the practice of publishing.