“健康中国”背景下体育特色小镇创建路径研究

Sports Characteristic Towns and its Creation Paths under the Background of “Healthy China”

建设体育特色小镇是我国体育产业发展的主要内容。文章运用文献资料等研究方法从多维视角对体育特色小镇进行解读,指出当前建设存在的问题,并有针对性的提出创建路径。结果显示:体育特色小镇具有地域属性、产业属性、功能属性和文化属性;体育特色小镇是实现供给侧结构性改革的载体,是新型城镇化建设的内容,是体育消费需求升级的体现,是健康促进的手段;但也存在有地产无体育、有产业无特色、有需求无消费等诸多问题。旨在为我国体育特色小镇科学创建提供参考。

Building characterized sports town has been the main content of the development of China's sports industry. In this paper,the characterized sports town is interpreted in multi-dimensional views,using documentary,survey and case analysis methods. It is indicated that the characterized sports town possess geographical,industrial,functional and cultural attributes. The characterized sports town is also the carrier of the supply-side structural reform,the content of the new-type urbanization construction,the embodiment of the increasing demand of sports consumption,and the means of health promotion. However,there are also lots of problems,including no sports in real estate,no characteristics in exiting industry,no consumption for existing consumption,and so on. Ultimately,a targeted approach is proposed to provide guidance for the scientific establishment of the characterized sports town in China.