沪深两市证券市场中体育板块的崛起对我国体育产业发展的影响

Research on the Impact of the Rise of Sports Sector on Chinese Sports Industry in Shanghai and Shenzhen Stock Markets

采用文献资料法、专家访谈法、逻辑分析法等对我国沪深两市证券市场中体育板块的布局情况、体育产业发展特征以及体育概念股对我国体育产业发展的影响进行分析。研究表明:证券市场中体育板块可细分为职业体育、体育中介、体育传媒与博彩、体育用品四大板块,是我国体育产业发展的晴雨表。体育板块的发展影响着政府与企业对体育产业的重视程度。通过证券市场中体育板块的崛起推动了我国职业体育的规范化发展、促使了体育中介业的健全发展、带动了体育传媒业的整体发展、激发了体育用品制造业的飞速发展。

To analyze the influence of the sports section of China' s Shanghai and Shenzhen stock market on the layout and characteristics of the development of sports industry and sports concept of the sports industry in China,this paper uses the methods of literature,expert interviews and logical analysis. The study shows that as a barometer of the development of China's sports industry,the sports sector in the stock market can be subdivided into four major sectors:professional sports,sports intermediary,sports media and gambling and sports goods. The development of sports sector affects the importance of the government and enterprises to the sports industry. Through the rising of the stock market in the sports sector in China,it can promote the occupation sports standardization development,promote the healthy development of sports intermediary industry,promote the sports media industry's overall development,and stimulate the rapid development of sports goods manufacturing industry.