摘要
面对日趋激烈的复杂市场竞争,传统汽车企业亟需思考如何借鉴IT产品的开发理念和方法,以更好地满足用户的个性化需求。为此,研究选择智能手机作为IT产品的典型代表,对汽车和智能手机产品的固有特点及产品开发过程进行全面对比与综合分析,系统评估了汽车企业借鉴智能手机产品开发思维、模式和方法,优化汽车产品开发流程的可能空间,并在此基础上提出改进汽车产品开发模式的方向性建议。
Facing with the increasingly fierce competition in the complex market, traditional automotive enterprises need to think about how to Ram from the development ideas and methods of IT product, so as to meet individual needs of consumers preferably. To this end, this paper selects smartphone as the wpical representative of IT product, makes a comprehensive comparison of the inherent characteristics and product development processes of automotive and smartphone, and systematically evaluates the possible space for automotive enterprises to learn from the smartphone product development thoughts, patterns and methods so as to optimize the automotive product development process. On this basis, this paper puts forward the direction suggestions of improving automotive product development process.
出处
《科技管理研究》
CSSCI
北大核心
2018年第2期112-118,共7页
Science and Technology Management Research
基金
中国工程院制造强国战略研究(第二期)项目“重点产业发展路线研究(汽车)”(2015-ZD-07)
北京自然科学基金项目“‘绿色北京’”建设背景下的汽车产业链生态效益评价研究”(9162008)
关键词
汽车
智能手机
产品开发过程
对比分析
改进策略
automotive
smartphone
product development process
contrastive analysis
improvement strategy
