考虑促销的大规模定制库存系统动力学仿真

An Inventory System Dynamics Simulation of Mass Customization Considering Promotions

采用系统动力学方法 ,用vensim软件构建电子商务环境下考虑促销的大规模定制产品库存模型。通过与非定制产品的比较分析得出,尽管定制产品提高了库存总成本和库存水平,但是可以获得更高的服务水平,定制产品库存成本对补货启动成本的敏感性高于非定制产品,而对产品成本、持货成本系数和缺货成本系数以及需求量变化的敏感性则较低。

Based on system dynamics, this research establishes the inventory model of the custom product considering the price-off promotions under e-commerce. The results show that although the mass customization costs more in inventory management, it could bring a higher level of service. The inventory cost of custom products is more sensitive about the set-up cost and less sensitive about the product cost, holding cost, penalty cost and the product demand.