数字化全媒体新闻报业的开启——苹果动新闻解析

The Beginning of Digital Omnimedia Newspaper Industry——An Analysis of Apple Daily's Animated News

苹果动新闻创造了一种适应于三网融合信息服务产业的新闻产业——数字化全媒体新闻报业。从新闻表述文体、网络付费消费模式、三网融合服务平台和消费市场等4个角度可以看出,苹果动新闻是代表数字化全媒体新闻报业的一类典型产品。纸印报业趋势性萎缩、生态文明要求和动新闻独有的结构性优势,是开启数字化全媒体新闻报业的必然要求;媒体融合是开启数字化全媒体新闻报业的必经道路,数字化全媒体报业是纸印报业转轨变型的战略性方向;数字化全媒体新闻表述文体,数字化全媒体新闻出版工业流程、技术体系和出版体制,是数字化全媒体新闻报业学术研究的重要方向。

Apple Daily's animated news creates a news industry adapting to information service industry based on tri-networks integration – digital omnimedia newspaper industry.This paper analyzes a new type of product in digital omnimedia newspaper industry represented by Apple Daily's animated news from4 different angles including news expression style,on-line payment mode,tri-networks integration service platform and consumer market.The paper raises that digital omnimedia newspaper industry comes into being as the inevitable result of tendency of its unique structural merits,shrinkage in printing newspaper,and requirements of ecological civilization.Media convergence is the definite way to start digital omnimedia newspaper industry.Printed newspaper industry will strategically transform into a digital omnimeida one.The academic research of digital omnimedia newspaper industry will focus on its news expression style,industrial process of news publication,technical system and publication system.