《汉水安康》纪录片对打造安康旅游文化品牌的启示

The Enlightenment ofAnkang of Han Kiver Documentary to Cast the Brand of Ankang Tourism Culture

《汉水安康》纪录片从地理位置和人文内涵展示了安康的旅游资源优势,使其成为了安康旅游文化的精致名片。2017年3月,该片入选全国优秀纪录片。《汉水安康》纪录片对打造安康旅游文化品牌有如下启示:第一,利用秦岭的知名度和巴山的特殊地位,打造安康区位新亮点;第二,依托汉文化,打造多元文化融合的"和谐安康"文化品牌;第三,依据移民特征,构建安康南北饮食文化荟萃地;第四,恢复巴山盐道原貌,着手世界文化遗产"盐道"品牌申报。

The documentary film Ankang of Han Kiver shows the advantages of tourism resources of Ankang in terms of geographical location and humanistic connotation,which makes it an exquisite business card of Ankang tourism culture. In March 2017,the film was selected as a national documentary. The Ankang of Han Kiver documentary has the following implications for building a brand of Ankang tourism culture:first,the Qinling Mountains and Ba mountain special status,to create Ankang new location;second,relying on Han culture,to create a multicultural fusion of "harmonious and healthy" cultural brand;third,according to the characteristics of immigrants,the establishment of the Ankang north and South Korean food culture;fourth,Ba mountain salt road appearance,to the world cultural heritage "salt" brand declaration.