新时期石油企业管理与营销

Management and Marketing of Oil Enterprises in the New Period

在新的时期下石油企业市场竞争不断加剧,同时竞争也更加激烈,每个企业都面临着生存的问题,在这种环境下企业只有从自身找管理和营销的创新才可以不断提高自己的地位,同时也只有这样才可以在激烈竞争的环境中获得生存和发展。因此针对这些问题就石油企业中的管理和营销的方法进行深入分析,希望可以对石油企业起到良好的帮助。

In the new era, the market competition of petroleum enterprises is getting more and more intense. At the same time, the competition is fiercer. Every enterprise is facing with the problem of survival. Under this circumstance, only by the innovation of management and marketing can the enterprise continuously improve its position, and at the same time, only in this way, can they survive and develop in a highly competitive environment. Therefore, in view of these problems, the management and marketing methods in petroleum enterprises are analyzed in depth, hoping to help oil companies well.